Słupsk

Słupsk is a medium-sized city located in northern Poland. Its history dates back a long time to the 8th century. Turbulent history of the Pomerania region, influences from different nations: Slavic, Kashubians, Germans and even Swedes have shaped the rich identity of the place. In the past, Słupsk was an important trading centre and a member of the Hanseatic League. In the post-war Poland, the city became the capital of the voivodeship of significant industrial importance.

Currently, Słupsk remains slightly on the outskirts of the main economic and political life. The Słupsk voivodeship is gone and the city struggles with demographic challenges. The industry is concentrated elsewhere in the country and young people migrate in search for jobs. And perhaps this is why something completely unexpected happened in Słupsk. The mayor elections were won by someone from the outside. An openly gay LGBT activist, a celebrity and a regular on TV shows, but also an apt politician and one of the most hard working members of the Polish Parliament – Robert Biedroń. His campaign slogan was “Finally, a change”.

One of the tools to help this change happen and build the Słupsk brand is professional branding. Rio Creativo was commissioned to create a flexible, multidimensional visual identity system of the city that would simplify public authorities or investors.
The brief had a clear message – the new logo must reference the city’s coat of arms. Therefore, the griffin and three waves of the Słupia River are part of the main creative concept.

The heritage and tradition as well as the rich history of Słupsk were combined with latest design which will effectively function both as the city seal and on a smartphone screen. The new visual identity system is reasonable and organised. Its modular construction does not allow many changes in the application. We decided to leave room for creativity, but on strictly defined terms. The new CI is being implemented and it starts being visible in the urban space. We have institutions, municipal companies and other units using it. We are certain that Słupsk has gained an effective and inclusive tool to narrate the city’s brand in the 21st century.”

Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk
Słupsk

Wszystkie

Milarex

Milarex

Logo and visual identity for Milarex company.

Włocławek

Włocławek

The logo we have created refers to the dual nature of revitalisation.

Sierakowice

Sierakowice

For Sierakowice commune situated in the north of Poland, one of the ideas for utilising its potential and making communication coherent was branding<...

Domin Bakery

Domin Bakery

Rebranding - Domin Bakery

Szelagówka

Szelagówka

Logo and visual identity for Szelągówka Apartments in Sorkwity.

Ustka on a wave

Ustka on a wave

“Ustka na fali” is a hallmarkof this popular Polish summer destination.

Aerosol Service

Aerosol Service

Aerosol Service is a company which operates in the B2B sector. Every year, the factory in Słupsk produces 30 million of goods, i...

Plantule

Plantule

Plantule is a manufacturer of pillows filled with organic scales (buckwheat, emmer, spelled). We made company logo, labels, catalogs, and boxes.

Nieborów Bakery

Nieborów Bakery

In cooperation with the Nieborow Bakery we created a logo, a book mark, packaging design and website.

Bormech Fitness Line

Bormech Fitness Line

Bormech Fitness Line is a company which manufactures this type of equipment. The task of Rio Creativo was to offer a clear logo and a smart corpo...

King Dance

King Dance

Logo and visual identity for a new dance studio in Koszalin.

Rado Fines

Rado Fines

First we came up with the name for Rado Fines.Then we created a logo and corporate identity, based expressive color key, followed by the designs packaging and job printing.

Interjot

Interjot

Visual identity for Interjot – company offering a wide variety of hotel accessories.

Łąccy

Łąccy

The company operates in timber industry. About 80% of its production is sold on foreign markets, mainly those in Western Europe. The strong position among demanding clients h...

Jakubowscy Bakery

Jakubowscy Bakery

Logo and corporate identity for Jakubowscy Bakery.

Leśny Kot

Leśny Kot

Leśny Kot (the Forest Cat) is an exceptional place with plenty of attractions. Surrounded by the trees growing on steep slopes in a natural forest there lies the largest rope...

LOT Ustka

LOT Ustka

LOT organizations (Local Tourist Organizations) are about cooperation between local governments and the tourist business. For the Local Tourist Organization Ustka to fulfill ...

Sushi & Friends

Sushi & Friends

The idea of healthy fast food seems absurd but certainly not for SUHI&FRIENDS, who have made it as real as it gets. The friendly atmosphere and the good sushi - it all sh...

"Technik" Education Centre

Education centre offering education for adults of all levels has gained a new visual identity.

Energa Czarni Słupsk

Energa Czarni Słupsk

Visual identity for Słupsk’s first league basketball team.

PGM Słupsk (HOUSING ADMINISTRATION)

PGM Słupsk (HOUSING ADMINISTRATION)

Słupsk Housing Administration required a strong and coherent brand image. Our goal was to refresh it. We have created a comp...

Prolift

Prolift

PROLIFT is a company providing and maintaining lifting equipment for heavy loads dedicated to marine industry involved in oil exploration and manufacturing coastal constructi...